Over a period of years, the group has endured personnel changes, broken promises from record industry leaders and growing pains within the gospel music genre itself. In spite of it all, G.I. has played the game well and is now winning.
G.I.’s new album Winning (BGA Music Group/Shanachie) is available now. The group’s highly anticipated third album features their new single “We Win” as well as a cameo from TV One’s R&B Diva, Keke Wyatt. “All the songs have a similar theme as far as the elements we need to win in every aspect of life,” says Branden Anderson, the group’s mellow mastermind and co-founder. “Whether it be your spiritual life, on your job, or in your marriage. These songs all deal with some level of winning.”
G.I.’s infectious new radio single, “We Win,” is a lilting conversation with God that builds into a rousing congregational sing-a-long. In the song, the fellas serenade the listener with testimonies of winning life’s battles because of God’s able defense. “You’re the king, you are strong, you are mighty and we win,” they sing passionately on the catchy refrain.
The 13-track set of Winning showcases G.I.’s groundbreaking contemporary gospel sound that encompasses 21st century R&B, Trap, Hip Hop rhythms and even a little old school soul flavor. G.I. fans have come to expect the trio’s fusion of youthful urban music instrumentation with uplifting faith-based messages and Winning continues that legacy.
The passion began with Branden and his brother, Marlon Anderson, who were raised on gospel music. They loved it so much that they decided to form a gospel group with their buddy, Avon “AC” White. They began to perform regionally. White left the group in 1998 and was replaced by Curtis Langley. Then, in 2003, Curtis’s high school classmate, Lamonte Harris, joined and they operated as a foursome for almost a decade, building a solid reputation on the East Coast. Eventually, Marlon left the group and in 2014, Curtis left too and was replaced by Rufus Johnson, a high school choir teacher working in North Carolina, whom Branden had known since they were in the third grade. “Growing up, Rufus was the man,” Lamonte says of the group’s newest member who had a stellar reputation as both an R&B and gospel singer even during his teens. “We all went to Henrico High School. Back then, Rufus was the person everyone wanted to sing like. I was kind of a fan of Rufus before he ever joined the group.” There’s a brotherhood uniting these three mellow, respectful but determined personalities who always buoy one another when doubt creeps into the picture.
Winning showcases G.I.’s growth from the Boyz who delivered fun tracks such as “Get Up” early in their career to the thought-provoking Men who now push the musical envelope while inspiring their fans to increase their faith and to become winners in this game called life. G.I is without a doubt, one of the hottest up-and-coming artists charting new directions for gospel.
So, what does the future hold for G.I.? “I really see us continuing to do what we’ve done but becoming better at it,” Lamonte says. “I think every album shows our personal growth. I think we’ll continue to be a voice for people who are not traditionally churched, and they don’t want to move from a Chris Brown to a Shirley Caesar track. That’s not an easy transition. Our whole vision is to make an impact on people and to let them know this whole church thing isn’t boring. It can still be fun. That’s our mission.”