Emotions run high in Adia’s first video from her debut single, “Rags to Riches,” out Friday, March 14. As Xist Music’s first female recording artist, Adia highlights the realities of life, and how keeping the faith can carry one through even the toughest of times, including a verbally and physically abusive relationship. The single is a sample of Adia’s debut album, “Behind Enemy Lines,” which hits retailers this summer.
“I am so excited to share my art with the world,” said Adia. “I believe that my generation will appreciate the transparency of the ‘Rags to Riches’ visual and be able to receive and witness the Love of Jesus in a new way.”
Produced by Fred “Blaze” Crawford, with Champion Music Group, and directed by Courtney “Noyz” C. of Gravitii Films, “Rags to Riches” dramatically captures the harsh effects of alcohol abuse, but what begins as a dark video, eventually shines through with a light at the end of the tunnel. Furthermore, Adia, Crawford and “Noyz” manage to show how anyone can overcome pain and threatening habits with the resilience and the strength of The Lord.
Watch the video below:
ABOUT ADIA: Adia, born Destiny Adia Andrews, spent her formative years surrounded by the strong and supportive influences of her family. She released her first single, “One Day at a Time,” via Emerged Records in 2012 and dedicated all proceeds of that record to victims of the 2011 Tornado Disasters. Adia is now part of the Xist Music family, having signed as the first female recording artist in August 2013. She is currently recording her upcoming album, “Behind Enemy Lines” due out summer 2014.
ABOUT XIST MUSIC: Xist Music, founded by Terverius Black and Sean Simmonds, was established to become one of the leading inspirational entertainment, lifestyle and media companies, with properties in music, film, publishing, media, and other inspirational urban lifestyle products. Xist Music is part of the Malaco Music Group family, which takes original music from concept to consumer. Malaco has been making and marketing definitive southern soul, blues, and gospel music since 1968. Malaco is home to many recording artists and songwriters and owns a catalog of thousands of original recordings and song copyrights.