WAR ROOM, released by Sony Pictures’ faith-based TriStar/AFFIRM Films label in partnership with Provident Films, and the fifth film from Alex and Stephen Kendrick (COURAGEOUS, FIREPROOF, FACING THE GIANTS, FLYWHEEL), continues its box office momentum with an expansion from 1,135 screens to over 1,500 locations for the film’s second weekend.
WAR ROOM’s success opening weekend with an $11.35 million box office has continued into the week, with impressive Monday, Tuesday and Wednesday numbers. “Our weekday numbers have surpassed previous Kendrick Brothers films and suggest the momentum will continue into the second frame,” said Ben Howard, Senior VP of Provident Films.
The film’s social media accounts are being flooded with personal stories of how WAR ROOM has impacted the lives of viewers, with videos of unity between churches, redemption stories, and spontaneous prayer in theaters being reported. Additionally, the film has enjoyed media coverage from outlets such as Associated Press, Washington Post, Entertainment Weekly, Forbes, USA Today, Entertainment Tonight, CBS, FOX News, and others.
“The message of WAR ROOM is resonating with audiences beyond our hopes or predictions,” said Rich Peluso, Senior VP of AFFIRM Films. “We’re eager to see how the film performs in the new second week locations.”
A Kendrick Brothers production, WAR ROOM is distributed by Sony’s TriStar Pictures with marketing by Provident Films and AFFIRM Films.
