Following his historic signing with Lecrae’s GRAMMY-winning Reach Records, as their first-ever exclusively Spanish-speaking artist, Alexxander continues to make his mark with “Celebrar.”
The high-energy release represents the third key phase in a six-month single campaign throughout 2025.
Psalm 69:34 paints a picture of all creation praising God, and that idea sparked something in Alexxander. “Worship isn’t just for one place or one moment—it’s meant to be heard and felt everywhere,” he shares. “I wanted to create something that could be sung at the top of one’s lungs, both in church and on the street, because faith is not hidden.”
This track breaks traditional style boundaries, expertly combining worship elements with contemporary urban sounds. Alexxander’s expertise is evident, having composed over 100 songs in both genres. Now, with the addition of trap as its foundation, the track’s innovative approach positions him for significant crossover appeal.
“I want to remind everyone that praise is a powerful weapon,” the singer-songwriter says. “No matter what you’re going through, when you choose to celebrate God in the midst of trials, something changes in your life. This song is proof of that!”
Beyond being just a musical masterpiece, “Celebrar” launches a movement of light, focused on a real transformation. The performer is encouraging fans to share their personal journeys with Christ using the hashtag #YoVoyACelebrar across social platforms.
“We would love to see people sharing videos of their before and after with Jesus, their baptisms, their best and worst experiences. How God transformed their lives. The idea is to fill social media with stories of victory and faith. Let’s make the world see what He has done!,” he expresses with enthusiasm.
Looking ahead, Alexxander sees 2025 as a pivotal chapter in his artistic journey. “I’m at a very special moment in my career. It is a year of much movement with a series of releases that come with a clear vision: to bring a message of faith, hope, and authenticity through music.”
The song and visualizer are now accessible globally, ready to inspire and fill everyone with energy, strength, and joy, no matter where they are.
The Reach Records and Puerto Rican artist Alexxander has a rich musical lineage, carrying forward a heritage that includes his grandfather’s role in La Orquesta Nater and his father Luis Santiago’s pioneering work in Latin Christian music. With over 100 compositions in urban Christian and worship genres, garnering more than 10 million YouTube views and millions of streams across platforms, his distinctive sound fuses reggaeton and Latin rhythms with pop, rock, and EDM.
Hits like “Todo Por Ti,” “De Camino,” and “SANAME” have contributed to the artist’s rising influence. His musical journey features collaborations with notable artists such as Christian Ponce, El Sica, Indiomar, Kim Richards, GabrielEmc, and Jay Kalyl. Additionally, he has received nominations for Premios Galardón, Premio Águila, and Premio Soberano, along with a standout performance at the 2023 Dove Awards Latin Music Showcase.
Now, preparing for a six-month single-release campaign for 2025, Alexxander continues to create music that bridges faith and contemporary culture, establishing himself as a leading voice in the new generation of Latin Christian music. Outside of his music career, Alexxander is married to his wife, Rebekah, and is fueled by his relationship with God, family, and a relentless passion for creativity.
Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus.
Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.
