In a significant strategic move into the technology sector, T.D. Jakes Enterprises, (TDJE), a social impact holding company, announced the acquisition of Castiron, a leading e-commerce technology startup.
This acquisition enables the launch of Nourysh. Powered by the Good Soil Movement, Nourysh is an innovative all-in-one e-commerce platform designed to empower underrepresented and under-resourced entrepreneurs nationwide.
With the support of a vibrant community of more than 27,000 Good Soil entrepreneurs, Nourysh provides access to marketplace resources just in time for the holidays—a bold move to provide affordable, all-in-one e-commerce solutions for the nation’s most overlooked entrepreneurs.
“Small businesses make America grow,” said T.D. Jakes, Chief Executive Officer of T.D. Jakes Enterprises. “We know all too well that building your own business is difficult. To help simplify this for many small and underrepresented entrepreneurs across the country, we have created an all-in-one e-commerce platform to help small businesses across the country scale up and create the access needed to their products, further helping nourish the dreams of entrepreneurship.”
Castiron, renowned for its pioneering e-commerce solutions tailored for artisans and small-scale producers, brings advanced technological capabilities to Nourysh. The integration of Castiron’s technology allows Nourysh to offer features previously unattainable to many small businesses due to cost or complexity, leveling the playing field and fostering a more inclusive online marketplace.
Nourysh provides entrepreneurs with a comprehensive suite of tools, including:
AI-powered analytics and personalized marketing tools that enable entrepreneurs to understand customer behavior deeply and optimize their outreach efforts effectively.
Inventory management, customer relationship management (CRM), email and SMS marketing, pre-built drip campaigns, and online and offline payment processing.
User-friendly storefront creation and robust security measures, allowing seamless online store setup and management.
By leveraging state-of-the-art technology, Nourysh provides small businesses with advanced operating systems necessary to reach more customers in a substantially more cost-effective manner, disrupting the traditional e-commerce landscape dominated by platforms such as Amazon or Etsy. Nourysh offers competitive pricing and lower fees than many leading platforms, enabling entrepreneurs to reinvest savings back into their businesses.
