Some parents and politicians say television commercials during professional sports games focus too much on drugs, sex and alcohol.
So a California media monitoring group wants pro sports to police themselves for the sake of the children.
According to the Associated Press, San Francisco based Common Sense Media found the number of TV ads selling erectile dysfunction drugs and beer led commercials touting junk food during pro football and baseball telecasts.
And it’s got parents and politicians worried about harm to young viewers.
One lawmaker concerned about the issue even introduced a bill that would limit ED ads to nighttime.
Mike Steyer, who taught law at Stanford University said "Parents should be able to watch a football game with their kids without having to either mute the television or explain the side effects of a life enhancement drug."
"We follow the lead of our broadcasters as it relates to ads, yet we are always sensitive to the opinions of our fans," said MLB spokesman Matt Bourne.
NFL spokesman Brian McCarthy, in an e-mail after the league’s opening week, wrote that "we are comfortable with our policies and those of our network partners."