The first venture of this unique partnership with TobyMac, K-LOVE/Air1 and Awakening Events was Spring of 2016—resulting in sold-out shows in 26 out of 29 markets. TobyMac’s 2016 “HITS DEEP TOUR” visited arenas nationwide, including stops at Los Angeles’ The Forum, Charlotte’s Time Warner Cable Arena, Phoenix’s Talking Stick Resort Arena, San Diego’s Viejas Arena, Portland’s Moda Center, Seattle’s KeyArena, Denver’s Coliseum and Kansas City’s Sprint Center, which garnered 12,229 ticketed attendees alone. According to Pollstar, the 2016 “HITS DEEP Tour” was the biggest tour in Christian music and ranked in the top 35 tours in the world.
Through a partnership with Food for the Hungry, concertgoers sponsored over 15,000 children, providing food, a better education, clean water and medical treatment.
“It’s an amazing partnership that we have with K-LOVE/Air1, Awakening Events and Food for the Hungry, it takes us where I think our music should be—in the heart of our cities in the biggest arenas in town,” explains TobyMac. “I always get excited when it’s time to create the ‘HITS DEEP Tour’ line-up. I love the idea of putting together artists that are just starting their journey with veterans, electronic artists with organic artistry and colors of skin that demonstrate God’s diverse kingdom. We come together backstage – which leads us to a beautiful night on stage. A night deep in hits, that aims to hit you deep. A night where everybody is invited to the party!”
Known for his dynamic live show, the HITS DEEP LIVE CD/DVD (Nov. 18) will feature a full live album and concert video of 16 songs recorded on his highly acclaimed and sold-out “HITS DEEP Tour.” This will mark the Billboard Music Award winner’s first live album in eight years. THIS IS NOT A TEST, the American Music Award’s winner latest LP, continues to have an unstoppable year earning a GRAMMY® Award, a Billboard Music Award nod, three upcoming GMA Dove Award nominations and two back-to-back No. 1 hits at Christian radio, “Backseat Driver” and “Move (Keep Walkin’)” with tour dates across Europe, Canada and the U.S..
“This partnership is so special and unique between TobyMac, Dan Fife at Awakening Events and our team at K-LOVE Radio – it’s a privilege to be a part of the 2017 ‘HITS DEEP Tour,’” shares David Pierce, Chief Creative Officer of K–LOVE Radio. “K-LOVE is all about making a positive impact in peoples lives, and helping them to grow closer to Jesus. The heart of this tour is exactly that, to impact lives and make room for God to work! 2016 ‘HITS DEEP Tour’ was amazing to see arena after arena sold out! It was awesome and we’re excited and can’t wait for the 2017 ‘HITS DEEP Tour’ to begin!”
“TobyMac & the Diverse City Band continue to provide audiences with an amazing concert experience, that encourages all walks of life to live in unity and to be Jesus Freaks,” adds Dan Fife, Awakening Events. “Partnering together with TobyMac and K-LOVE/AIR1 means more people are coming together and hearing. It’s an honor to be a part of the ‘HITS DEEP Tour’ with TobyMac, his team and our friends at K-LOVE/AIR1.”
The seven-time GRAMMY® winner recently launched the mac black label offering clothing items and hats. For the latest label trends, follow @macblklbl on Instagram or shop at macblk.com.
2017 “HITS DEEP Tour” Dates
* all dates subject to change, please visit www.TobyMac.com for the latest information.
Thursday, February 9, 2017 Southaven, MS Landers Center
Friday, February 10, 2017 Lafayette, LA Cajundome
Saturday, February 11, 2017 Beaumont, TX Ford Park
Sunday, February 12, 2017 Cedar Park, TX H-E-B Center at Cedar Park
Tuesday, February 14, 2017 Pensacola, FL Pensacola Bay Center
Thursday, February 16, 2017 Jacksonville, FL Jacksonville Veterans Memorial Arena
Friday, February 17, 2017 Estero, FL Germain Arena
Saturday, February 18, 2017 Sunrise, FL BB&T Center
Sunday, February 19, 2017 Tallahassee, FL Donald L. Tucker Civic Center
Thursday, February 23, 2017 North Little Rock, AR Verizon Arena
Friday, February 24, 2017 Grand Prairie, TX Verizon Theatre at Grand Prairie
Saturday, February 25, 2017 Grand Prairie, TX Verizon Theatre at Grand Prairie
Sunday, February 26, 2017 Jackson, MS Jackson Coliseum
Thursday, March 2, 2017 Chattanooga, TN UTC McKenzie Arena
Friday, March 3, 2017 Nashville, TN Bridgestone Arena
Saturday, March 4, 2017 Louisville, KY The Kentucky Exposition Center
Sunday, March 5, 2017 Auburn Hills, MI The Palace of Auburn Hills
Thursday, March 9, 2017 Duluth, GA Infinite Energy Arena
Friday, March 10, 2017 Dayton, OH Wright State University Nutter Center
Saturday, March 11, 2017 Rochester, NY Blue Cross Arena
Thursday, March 16, 2017 Albany, NY Times Union Center
Friday, March 17, 2017 Norfolk, VA The Constant Center
Saturday, March 18, 2017 New York, NY The Theater at Madison Square Garden
Thursday, March 30, 2017 Hoffman Estates, IL Sears Centre Arena
Friday, March 31, 2017 Pittsburgh, PA Petersen Events Center
Saturday, April 1, 2017 Philadelphia, PA Liacouras Center
Sunday, April 2, 2017 Hartford, CT XL Center
Tuesday, April 4, 2017 Greenville, SC Bon Secours Wellness Arena
Thursday, April 6, 2017 Toledo, OH The Huntington Center
Friday, April 7, 2017 Cleveland, OH Wolstein Center at Cleveland State University
Saturday, April 8, 2017 Charleston, WV Charleston Civic Center
Sunday, April 9, 2017 Indianapolis, IN Bankers Life Fieldhouse