When I first heard 1K Phew rap on Lecrae’s song “Hammer Time,” I was like “Who is this dude?” “He sounds good and polished.” Little did I know, he would become the next artist to sign with Lecrae’s Reach Records.
Lecrae is not only the leading Christian rapper, he’s also proving to be an astute business man.. Recognizing talent and then pouncing on it before bigger labels realize that the organic selling power of Gospel rappers is on the rise. Complete with huge social media influence.
After speculation, Lecrae made the official announcement publicly at a concert (see video below). 1K Phew will join Lecrae on his “All Things Work Together” tour which is currently in progress.
[1K Phew embraces Lecrae after he announced that he’s now Reach Records]
The Atlanta native spoke about the signing, “It’s an awesome feeling man. Knowing you’re going on the right path and actually moving forward with your vision. I’m blessed.”
1K Phew’s mix-tape “Never Too Late” is available to stream now with a hard copy available October 27.