The Beautiful Experience campaign was inspired by the song “Beautiful” written by Keyondra with the objective of inspiring women of all walks of life to become aware of their worth and value as well as their inner and outer beauty, regardless of the circumstances life brings.
“We are aware of the toll chemo therapy can inflict on ones outer beauty, ultimately affecting how a woman facing those outer changes can feel inside as it relates to her self esteem. Therefore we want to include breast cancer survivors in our quest to help women realize the innermost beauty,” states Keyondra.
Additionally, 10% of the proceeds from “Beautiful” during the campaign period starting June 9, 2017 will be donated to The Susan G. Komen Greater Atlanta Foundation in an effort to help fight breast cancer.
The campaign encompasses during the 3 month period the following lineup:
*1.Social media appeal with posts featuring videos of women stating what makes them beautiful and men stating what they feel makes women beautiful and a lyric video of the song posted on Keyondra’s website and social media.
*2. Keyondra will visit and sing “Beautiful” to girls and women at Hospitals, Transitional homes and churches as well as in concerts featuring her during the campaign period.
*3. A live stream acoustic guitar session of the song “Beautiful” with Keyondra and Christian artist, acoustic guitarist Jokia Williams June 16,2017 on Facebook at 7:30pm CST.
*4. The Beautiful Experience Gathering to present donation.
For more information and campaign dates visit www.keyondralockett.com
About Susan G. Komen Greater Atlanta:
Susan G. Komen Greater Atlanta is the local resource for women who need breast cancer screening, diagnostic and support services. Through annual events, including the Race for the Cure and Bubbles & Bling and individual contributions, Komen Atlanta raises funds that enable women and men to detect and survive breast cancer. For more information visit www.komenatlanta.org.