The once thriving label Music World Gospel seems to have hit another major road block in its opportunities to develop new talent. Sources familiar with the situation have confirmed that Music World Gospel will no longer be the exclusive label signing Sunday Best winners.
Since the inception of Sunday Best, label owner Matthew Knowles has be blessed with a first look agreement that allowed him to sign Sunday Best winners and runner-ups Le’Andria Johnson, Joshua Rogers, and Alexis Spight among others.
That first look agreement will now go to Gospel star Kirk Franklins’ Fo Yo Soul Entertainment. Franklin recently expanded his label with the signing of his first artists The Walls Group from Houston, TX. PATH has learned that Franklin has positioned himself for even greater success by signing a distribution deal with industry titan RCA Records.
Now with Kirk poised to receive budding talent from BET’s Sunday Best, people are wondering what Matthew Knowles’ next move will be.
It’s been reported since January that the label has been struggling. Cutting staff in half, and reportedly shopping the label to the highest bidder. I wouldn’t count him out just yet. Since the days of managing his daughter Beyonce, one thing we know about Knowles is that he’s very business savvy, and still processes great talent on his roster.
Music World Gospel begin it’s sharp decline when Radio One stopped playing music on the radio from anyone in the Music World camp. Due to a lawsuit brought forth by Radio One, the decision to stop playing the labels music impacted the artists nationwide. That ban has since been eased, but the damage done is undeniable.
It’s important to note that although Knowles can’t sign the winner, he can still sign runner-ups and top finalist from the show. Sometimes the runner-ups are just as marketable. Take Alexis Spight and Jessica Reedy as examples.
As Sunday Best enters Season 6 this Sunday, it looks like the contestants will have even greater opportunities, working closely with Gospel’s best selling artist Kirk Franklin.